OptionsXpress is the first broker we have seen add a new interactive landing page for visitors. Through its Jellyvision application visitors can talk to TED, a virtual OptionsXpress representative, about the broker’s platform and its offering.
The landing page has enough information and questions to keep you busy for roughly five minutes if you go through all the questions and answers. On the other hand it can be as short as 30 seconds if you simply answer the first question and then proceed to open an account.
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