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New BETA E*TRADE Website for 2012?

Written by Brandon Reinkensmeyer on January 19, 2012.


Our staff was performing several random tests earlier today and may have accidentally stumbled upon a new 2012 Etrade BETA site.  When the team member went to access etrade.com on multiple browsers, it was down on a few of them but a BETA variant was live on one. You can see the attached E*TRADE BETA site screenshot below. We are assuming this is close to release if they are at this testing point and perhaps a switch will come in the first quarter of 2012.

Notable differences from the current E*TRADE site include more use of black coloring, double header navigation bars (one which now includes the secure login area), a re-organized body area divided into a static section and dynamic slider bar area, and lastly the fact that a majority of the site is now “above the fold” making it more appealing. We also were not able to see what the “Show Markets” green arrow lead too, another new addition to the center market index information display section.

etrade-beta-2012-screenshot

Our thoughts: We like the updated navigation and design/use of color… kudos to the Etrade design staff. Read our E*TRADE review or open a new trading account today!

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